Why War?
The Causes of Conflict
A visual reference for the exhibit: what each zone is, how it was designed, and rebuilt versions of its core interfaces and diagrams so you can point at the mechanics, not just the photos.
- Owner / concept
- Paul Allen (collection owner); Adrian Hunt, executive director
- Exhibit design
- Belle & Wissell, Co. (Seattle), content research, writing, exhibit & graphic design, software
- Scholarly advisor
- Greg Cashman, author of What Causes War?
- Digital experiences
- 5, four interactives (Timeline wall, Conflict Simulator, Nuclear Heatmap, Chronicles of War) plus an animated entrance ribbon
- Wars covered
- Eight featured wars America has participated in, Revolutionary War through the First Persian Gulf War
- Audience
- Families, school groups (grade-school readable), community groups
Five zones, one argument
The exhibit is sequenced so the same handful of risk factors, territory, rivalry, power shifts, domestic turmoil, reappear in every zone. (These labels are the exhibit’s own compact distillation, informed by Cashman’s survey of war-causation research; his book is far broader and does not present them as a taxonomy.) They appear first as a static diagram, then in eight historical cases, then as levers the visitor pulls in a simulation. The five-zone grouping is this page’s reconstruction from the designer’s photo sequence, not a documented floor plan; the exhibit is about 2,500 square feet with several distinct rooms, and the physical route is the museum’s.
The risk-factor wall
A sage-grey wall of printed graphics: coloured discs for each cause of war, connected by dashed lines and arrows that all converge on a dark disc labelled WAR. Opposite it, a black quote wall sets historians, generals and novelists against each other on whether war ever settles anything.




What to notice
- Two-colour code. Discs are either mustard or brick red, a binary that carries through every interactive. The reading “mustard = state/structure, red = escalation/threat” is this page’s inference from the photographs; the designer publishes no key.
- Each factor is a pictogram + label + two-line gloss. e.g. Equals, “Pairs of ‘equal’ states tend to believe they can ‘win’ and are unlikely to back down when threatened or challenged.”
- Legible factors on the wall: Equals, Territory, Power Shifts, Coercion, Rivalry, Mismatch, Leaders. The Herald piece names the headline four as national rivalry, territorial disputes, power shifts and domestic turmoil. Inside the timeline screens the same set appears with Neighbors, Arms Race, Alliances and National Identity added.
- The quote wall is pure typography on black: portraits at ~1:1, quotes in mixed set sizes (Chris Hedges, Agatha Christie, Gen. George S. Patton Jr., Erich Maria Remarque, Mark Twain), a copper hairline separating voices.
The timeline wall
The centrepiece: a run of floor-to-ceiling touchscreens, one war per station, in a darkened room. Every station has the same anatomy, a sage header band, then stacked lenses: Geography · Causes of War · Main Events · Pivotal Figures · Technology · Pop Culture. A vertical WARS tab slides out a strip that lets any station jump to any of the eight wars.


Above: The Daily Herald’s photographs from the article you saved (Andy Bronson / The Herald, April 2017). The mural behind the touch table is in the Chronicles of War room.








Overview
Causes of War
The War of 1812
In 1812, the U.S. waged war against Great Britain…
Filled discs = factors present; outlined discs = factors absent. Disc size = weight of the factor in this war. The same vocabulary as the entrance wall. The diagram is drawn for the War of 1812 and does not change with the war selected.
Pivotal Figures
Technology
Pop Culture
Header facts (dates, casualty totals, participants) are read off the photographed screens for War of 1812, Civil War, WWII and Korea; those four totals are the museum’s display figures, and the exhibit states no common method for “total casualties,” so do not compare them as if they were one dataset. Figures marked * are approximations for stations not photographed. Card picks and images are ours, not transcriptions of the museum’s database: the photographed WWII station, for instance, carries a larger set of pivotal figures than the four shown here. See the i button and the credits below.
Image credits for the station cards (88 files, Wikimedia Commons)
- American Revolutionary War: Public domain, John Trumbull
- George Washington: Public domain, Gilbert Stuart
- George III: Public domain, Allan Ramsay
- Benjamin Franklin: Public domain, Joseph-Siffred Duplessis
- Thomas Paine: Public domain, Laurent Dabos
- Charleville musket: PD-US
- Turtle (submersible): CC BY-SA 4.0, Geni
- Long rifle: Public domain, John Spitzer
- Common Sense (pamphlet): Public domain, Scanned by uploader, originally by Thomas Paine.
- Yankee Doodle: Public domain, Goh wz
- Join, or Die: Public domain, Benjamin Franklin
- War of 1812: Public domain, Clockwise, from top: George Munger, John David Kelly, Anton Otto Fischer, Willia
- James Madison: Public domain, John Vanderlyn
- Tecumseh: Public domain, attributed to Owen Staples (1866-1949), based on the engraving published by Bens
- Andrew Jackson: Public domain, Ralph Eleaser Whiteside Earl
- Henry Clay: Public domain, Julian Vannerson or Montgomery P. Simons
- Flintlock: CC BY-SA 2.0 fr
- USS Constitution: Public domain, (U.S. Navy photo by Seaman Matthew R. Fairchild/Released) 140704-N-OG138-866
- Congreve rocket: CC BY-SA 4.0, Richie Bendall
- The Star-Spangled Banner: Public domain, Thomas Carr (arranger)
- Hail, Columbia: Public domain, No image credit
- Samuel Wilson: Public domain, Unknown authorUnknown author
- American Civil War: Public domain, Nathaniel Currier and James Merritt Ives
- Abraham Lincoln: Public domain, Alexander Gardner
- Jefferson Davis: Public domain, Mathew Benjamin Brady
- Ulysses S. Grant: Public domain, Brady-Handy Photograph Collection, Library of Congress
- Robert E. Lee: Public domain, Julian Vannerson
- Minié ball: Public domain
- Ironclad warship: CC BY-SA 4.0, geni
- Gatling gun: CC BY-SA 4.0, Paul Hermans
- Uncle Tom's Cabin: Public domain, Hammatt Billfggccxxxxings
- John Brown's Body: Public domain, James E. Greenleaf, C. S. Hall, C. B. Marsh
- Battle Hymn of the Republic: Public domain, After Julia Ward Howe
- World War I: Public domain, Collection DocAnciens/docpix.fr
- Woodrow Wilson: Public domain, Harris & Ewing, photographer
- Wilhelm II: Public domain, Studio of Thomas Heinrich Voigt
- John J. Pershing: Public domain, Bain News Service, publisher
- Georges Clemenceau: Public domain, Paul Nadar
- Mark I tank: Public domain, Ernest Brooks
- Chemical weapons in World War I: Public domain
- Sopwith Camel: CC BY-SA 2.0, Airwolfhound
- Over There: Public domain, George M. Cohan
- In Flanders Fields: CC BY-SA 3.0, Lx 121
- Wilfred Owen: CC BY-SA 3.0, Allex Langié
- World War II: CC BY-SA 3.0 de, Richard Opitz
- Franklin D. Roosevelt: CC BY 2.0, Leon Perskie
- Adolf Hitler: CC BY-SA 3.0 de, Heinrich Hoffmann
- Joseph Stalin: Public domain, Franklin D. Roosevelt Library Public Domain Photographs
- Winston Churchill: Public domain, Yousuf Karsh
- Little Boy: Public domain, US Atomic Energy Commission (now US Department of Energy)
- Aircraft carrier: Public domain, U.S. Navy/PH3 Alta I. Cutler
- B-29 Superfortress: CC BY-SA 2.0, Alan Wilson
- Why We Fight: Public domain, Gawain78
- Rosie the Riveter: Public domain, Alfred T. Palmer
- Casablanca (film): Public domain, Bill Gold
- Korean War: Public domain, Photo by Corporal Peter McDonald, USMC
- Syngman Rhee: Public domain, Unknown authorUnknown author
- Kim Il Sung: Public domain, Unknown authorUnknown author
- Douglas MacArthur: Public domain, Photographer not credited.
- Mao Zedong: Public domain, Chen Zhengqing (1917-1966)
- North American F-86 Sabre: Public domain, U.S. Air Force photo by J.M. Eddins Jr.
- Mikoyan-Gurevich MiG-15: CC BY 2.0, slezo
- Bell H-13 Sioux: CC BY-SA 2.0, Airwolfhound from Hertfordshire, UK
- Bob Hope: Public domain, NBC Television
- Marguerite Higgins: Public domain, Time Inc.
- James A. Michener: Public domain, Robert Wilson
- Vietnam War: Public domain, U.S. Air Force (Operation Holly 1970 (Folder 13 of 15), sheet 182)
- Lyndon B. Johnson: Public domain, Arnold Newman
- Ho Chi Minh: Public domain, Unknown authorUnknown author
- Richard Nixon: Public domain, Department of Defense. Department of the Army. Office of the Deputy Chief of Sta
- Nguyễn Văn Thiệu: Public domain, JUSPAO and President's Office arranged for photography. Portrait selected by the
- Bell UH-1 Iroquois: CC BY-SA 2.0, Airwolfhound from Hertfordshire, UK
- Agent Orange: Public domain, File:US-Huey-helicopter-spraying-Agent-Orange-in-Vietnam.jpg: US Army derivative
- M16 rifle: CC BY-SA 4.0, Armémuseum (The Swedish Army Museum)
- Woodstock: Public domain, Arnold Skolnick
- Muhammad Ali: Public domain, Ira Rosenberg
- Walter Cronkite: Public domain, Bernard Gotfryd
- Gulf War: Public domain, US Air Force
- George H. W. Bush: Public domain, David Valdez
- Saddam Hussein: Public domain, INA (Iraqi News Agency)
- Norman Schwarzkopf Jr.: Public domain, Russell Roederer
- Colin Powell: Public domain, Department of State of the United States of America
- Lockheed F-117 Nighthawk: Public domain, Staff Sgt. Aaron Allmon II
- MIM-104 Patriot: Public domain, DoD Photo By Glenn Fawcett
- M1 Abrams: Public domain, Spc. Kali Ecton
- CNN: Public domain, CNN
- Lee Greenwood: CC BY-SA 4.0, Gage Skidmore
- Whitney Houston: Public domain, PH2 Mark Kettenhofen
“The nature of war was changed forever by the Atom Bomb.”
A lit hangar bay with full-size Fat Man and Little Boy replicas and an authentic, disarmed B57 thermonuclear bomb under an environmental super-graphic. Copies of the Einstein-Szilard letter and Capt. Robert A. Lewis’s in-flight Hiroshima log hang on the wall. In 2017 Allen owned Lewis’s original log and a signed but unsent alternate version of the Einstein letter (Szilard’s note on it reads “Original, not sent!”); the version delivered to Roosevelt belongs to the FDR Library. A portrait-orientation kiosk, the Nuclear Heatmap, visualises decades of testing and stockpile data, and ends on the exhibit’s question: Are we safer now than ever before?










Bottom card: a dated archival photo or film still with a one-paragraph story for the era, plus a mustard “Explore” button that drops the visitor into the geographic view of the same dataset.
What to notice
- Three modes on one kiosk: Attract (idle animation), Help (annotated overlay), Highlights Tour (a guided six-era walk). Visitors can also free-roam by time and geography.
- Big-number tiles (tests, kilotons) sit above a stacked area chart; the same mustard donut recurs as the era progress marker.
- Portrait 9:16 screen at standing eye height, mounted in a red-lit alcove beside the bombs.
- Archival video is used mid-tour so the data never floats free of consequence.
Conflict Simulator
Angled console tables inside an abstracted 1950s war room, tactical line-graphics on the walls, a glass partition etched with flight paths. Visitors play head of state in factual and fictional crises, with a countdown clock, three advisors, and one panic button per round to reverse a decision. At the end they get a leader archetype.








“WHAT WOULD YOU DO?, Select a Conflict Below.” Italic condensed display in mustard over a dimmed documentary photo.
Carousel of scenarios, each a title, a place-and-year stamp, and a one-line hook. Mix of real and fictional: Thirst for Power (Libya, 2024), Economy vs. Ecology (United States, 2008).
Five-minute clock starts. Briefing text over an archival photo; a resource ledger (soldiers, vehicles, weapons, food) on the left rail.
Each prompt lists options; advisors, military, political, diplomatic, argue for different ones. “More information on your opponent is always helpful.”
A physical red button on the console undoes the last decision, once per round. Consequences cascade into the resource bars.
Archetype medal, final time vs. average, resources used vs. average, and an outcome radar. Share button in brick red.
Based on your choices, you displayed characteristics of a Mediator.
You’re a cunning leader. You put your country’s objectives first, juggling civilians, allies, and opponents to reach your goal.
Copy on the results card is transcribed from the photographed screen; bar values and the radar shape are representative.
The human side
The exhibit slows down. Wooden touch tables under a wall-sized sepia mural (the Herald photo at top) and a propaganda-poster gallery. Visitors pick a theme, then a person, soldiers, women, children, key figures, and read a scrapbook-style biography built from personal archival images. Trench-art sculptures made from WWI artillery shells sit in the same room.








Interface sequence (from the screen captures)
- Attract: “THE CHRONICLES OF WAR, Touch an Artifact Below to Begin.” Serif small-caps title over a blurred portrait; a row of artifact thumbnails along the bottom edge acts as the menu.
- Theme confirmation: e.g. Soldiers at War, one paragraph, one framed photo, an “Explore” button, all on parchment.
- Story selection: a grid of 4 × 3 portraits with name and role; the artifact row persists at the bottom.
- Story: scrapbook page, name in slab serif, era eyebrow (Civil War · Johnny Clem), a tilted archival photo with a handwritten-style caption, two columns of running text.
What to notice
- This is the only zone on a light parchment ground (
#e4dcc8-ish). Everything else in the exhibit is dark. The palette flip signals “people, not systems.” - Tables are horizontal, seated, and multi-user, the opposite posture from the standing wall. Furniture material (wood) changes with the tone.
- The room’s big sepia mural is also the article’s lead photograph: soldiers watching children jump rope.
Concept illustrations
Belle & Wissell’s early pencil-and-wash renderings. Worth keeping next to the finished photos: the entrance ribbon, the timeline wall, the bomb bay and the touch table all survive from sketch to build almost unchanged.





Palette, type, structure
Sampled from the photographs. Treat the hex values as close matches, not brand-spec numbers.
#2b302c, every screen ground#6b7a6e, entrance wall, station headers#e0b03c, primary accent, data marks, “on” state#c4432e, CTA buttons, intra-state tag; “threat” reading is inferred#ede6d4, text on dark; Chronicles ground#a7ad9f, labels, absent factors, gridlinesStation titles: a bold condensed grotesk, all caps. Stand-in here: Oswald.
Interpretive copy, results, Chronicles: a slab serif at generous size. Stand-in: Zilla Slab.
Eyebrows, chips, captions: a small tracked-out sans, usually in mustard or ash. Stand-in: Barlow.
| Component | Format | Posture | Ground | Recurring device |
|---|---|---|---|---|
| Entrance ribbon | Animated digital signage | Seen from across the hangar | Dark | Preview of what’s inside |
| Risk-factor wall | Printed wall graphic | Standing, reading | Sage | Mustard/red discs → WAR |
| Quote wall | Printed typography | Standing | Black | Opposing voices |
| Timeline wall | Multi-station touch wall | Standing, one person per station | Charcoal + sage header | Six lenses per war; causes bubbles |
| Nuclear Heatmap | Portrait kiosk | Standing, single user | Charcoal, red-lit alcove | Stat tiles + area chart; six eras |
| Conflict Simulator | Console with physical button | Seated at angled desk | Charcoal, war-room set | Clock, advisors, archetype |
| Chronicles of War | Wooden multi-touch tables | Seated, shared | Parchment | Artifact row; scrapbook stories |
Where this comes from
Photographs are © their credited owners and reproduced here for private reference only.
- Dan Catchpole, “New exhibit at flight museum explores the causes of war,” The Daily Herald (Everett), April 11, 2017, heraldnet.com. Photos: Andy Bronson / The Herald. (Your saved PDF.)
- Belle & Wissell, Co., “Why War: The Causes of Conflict, Interactive Visitor Experience”, bwco.info/work/whywar. All exhibit photos, screen captures and concept illustrations, with their original captions.
- Communication Arts, “Flying Heritage & Combat Armor Museum exhibit design”, commarts.com.
- GeekWire, “Why war? Exhibit at Paul Allen’s Flying Heritage Collection takes on big question,” March 2, 2017, geekwire.com. Contemporary source for Allen, Hunt, Cashman, the bombs and the Lewis log.
- Christie’s, Einstein-Szilard letter from the Paul G. Allen collection (2024 sale), christies.com. Provenance of the unsent alternate version.
- Greg Cashman, What Causes War? An Introduction to Theories of International Conflict, 2nd ed., Rowman & Littlefield. A major scholarly basis for the exhibit: Cashman advised the project and his synthesis of war-causation research informed its framework.